Jane-Michèle Clark is the founder and CEO of The Q Group, author of soon-to-be-published Point of DistinctionTM, a business strategist, qualitative research expert, and seminar leader. Clark often speaks on business matters at world conferences (including the World Congress on Marketing) and provided content for the 2023 United Nations General Assembly. She has also appeared on TV shows such as BNN, as a panelist of Steve Paikin’s “The Agenda", etc. Concurrently, for the past +20 years, JaneMichèle has been teaching in the i/BBA, MBA, and Masters of Management and Marketing programs at the Schulich School of Business where she is also a Strategy Field Study Chair. The Q Group, which has been in business for over 25 years, helps clients develop effective business strategies, as well as customer retention and integrated marketing programs for B2B and B2C companies in multiple sectors. Clients have included: Ainsworth, BMW, Bell Canada, Citizens Utilities, 5 Hotels chains, Honeywell, Lexus, NCR, PricewaterhouseCoopers, RBC Dominion Securities and dozens of other blue chip firms, including many in the technology sector, as well as various associations and Social Sector / Not-for-Profit organisations in Canada, the US, the Caribbean, the UAE and further afield. Jane-Michèle’s strength and passion: Determining what will give a company a strong, sustainable competitive advantage today and tomorrow along with the best ways of making this a reality... including how to leverage partnerships to advantage, how to create outstanding customer experiences, and how to motivate employees to realize the vision. Jane-Michèle was also responsible for the introduction of market research to the Middle East. As a result of these and other ongoing innovations in the marketing arena, Jane-Michèle has been nominated 11 times for Canadian Woman Entrepreneur of the Year (most recently in 2018).